Article summarizing that YouTube is now #1 brand among children:
http://www.sandiegouniontribune.com/sdut-youtube-top-brand-kids-oreo-disney-2016aug24-story.html
Articles summarizing that Millennials find YouTube more relatable, enjoyable than TV:
http://variety.com/2015/digital/news/millennials-find-youtube-content-more-entertaining-relatable-than-tv-study-1201445092/
Why teens love YouTube celebrities:
https://www.washingtonpost.com/news/the-intersect/wp/2014/08/07/the-surprisingly-profound-reason-why-teenagers-love-youtube-celebrities/?utm_term=.cd5f3af39cd6
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